As the daughter of a public relations professor and a writer, the world of journalism and communications is one with which Sam is quite familiar (but please don’t ask her to solve a math problem). She spent countless hours of her childhood reading under the covers when she was supposed to be sleeping, and taking English classes way too seriously.
Sam considered becoming a journalist while at USC (fight on), but pivoted once she got involved with an organization that provided tutoring and mentoring to students around Los Angeles, and fell in love with working with kids. She decided to act on that passion and pursue a career in education. After completing grad school across the pond, she began teaching 6th grade English and drama at a charter middle school, while also earning her teaching credential through an alternative route program. Though she loved working with the kids, she returned to the comms world after she realized she might be better equipped for more behind-the-scenes education work.
After spending a few years in D.C. working on the comms team for a research and policy organization, Sam has expertise in the intersection between the education and communications worlds. She used her teaching experience to aid her work in D.C. as she wrote and strengthened comms strategy, managed media relations, created and implemented social media strategy, and wrote/copyedited all forms of content, from newsletters to publications. Her understanding of education policy and advocacy, her experience in the classroom and her knowledge of public relations all bolster her drive to improve the education world for all students.
Her German Shepherd/Collie puppy, Rigby, whose enthusiasm for their morning walks is unparalleled, is a fantastic morning motivator. Plus, Sam’s commitment to hard work and love of the fact that this field yields real-world results that benefit students and their families makes the alarm a little less painful.
A Southern California native, Sam loves being outside – she runs, hikes, walks, and absorbs the vitamin D she missed in D.C. She is an avid reader as well, and is trying to read more books than tweets. A true extravert, Sam loves spending time with her friends and family, and in normal times she also loves to travel. She can’t wait to get back to exploring the world.
Sam earned a bachelor’s degree in public relations from the University of Southern California, a master’s degree in English in Education from King’s College London, and her teaching credential from Loyola Marymount University.