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Meet
Our
Team

Emma
Novak

Senior Account Executive

Fast reader, fast talker, fast mover. Owner of a big heart for kids, teachers, and journalists alike.

Where It All Started

At the conclusion of first grade, Emma’s teacher pulled her parents aside, saying, “No – she’s really good at reading and writing.” This early endorsement was supported by a childhood and lifetime of begging to visit Barnes and Nobles, changing the channel to the news, and always asking, “why?”

In the Early Days

Emma attended the world’s first school of journalism at the University of Missouri with hopes of becoming the next Anderson Cooper. However, while working in broadcast news production, she realized she wanted to help others determine and tell their own stories. Emma pivoted to public relations with AP style and an eye for a story under her belt.

Prior to joining LC, Emma worked with organizations across the litigation, crisis, technology, education, and nonprofit sectors to advance rapid response techniques and drive comprehensive earned media campaigns.

What She Brings to the Table

Emma employs her journalism-turned-earned-media background to secure thoughtful client coverage within national, trade, and local outlets. She proactively spots industry trends, identifies strong pitches, and advises client message selection for targeted audiences. Her depth of media relations experience has allowed her to secure coverage in the Wall Street Journal, Forbes, Business Insider, The Washington Post, and more.

What Gets Her Up in the Morning

Cold brew, sunshine, and morning walks with her hyperactive and brazen Bernedoodle, Reba, are critical components of Emma’s morning routine. Emma believes that the foundational love language of words can transform communities and policies if you compose the perfectly arranged sets.

In Her Spare Time

Outside of work, Emma can be found at her local dog park, exploring new Washington, D.C., restaurants, or on Pinterest (she once earned the distinction of “Pinfluencer” after attracting an annual peak of 1.7 million monthly page viewers). She is heavily involved with her alma matter, where she frequently speaks to lecture halls of journalism students and mentors soon-to-be graduates.

Emma holds a Bachelor of Journalism with an emphasis in Strategic Communication and a Bachelor of Arts in Political Science from the University of Missouri, Columbia.