Amy’s passion for education and storytelling sparked early on. As the child of a public-school teacher, Amy learned about the powerful impact a teacher could have on students. Inspired by her mother’s work ethic and commitment to her students, Amy used her writing skills to tell stories that would connect people.
Her professional journey in communications began with Amy project managing a countywide mental health awareness campaign aimed at reducing the stigma of mental health in underserved communities throughout Orange County. She connected with parents through community outreach efforts in traditional public and charter schools and educated the broader community through social media postings and media placements in local and national news outlets. Seeing how eager school representatives and educational agencies were to partner and extend their support to a national movement inspired Amy to continue using her communication skills to advocate for change.
Her willingness to learn new and different concepts makes Amy an open-minded team member. She leverages her bilingualism and experience with media relations, cause marketing and social media strategy to effectively communicate educational organizations’ missions to key target audiences in English- and Spanish-speaking communities.
Amy believes every child deserves a high-quality education, to be granted the opportunity to thrive in an academic setting and feel encouraged to explore their interests and passions. She enjoys collaborating with educational organizations working toward transformative change.
Amy enjoys reading self-improvement books and memoirs. Her favorite books are Paulo Coelho’s The Alchemist and Michelle Obama’s Becoming. When in need of a little recharge, she loves hiking to places with scenic views during sunsets or dancing to the Latin beats of salsa and bachata with family and friends.
Amy earned her bachelor’s degree in media studies from the University of California, Berkeley and a master’s degree in strategic public relations and public policy advocacy from the University of Southern California.