Services
Larson Communications is the only strategic communications firm in the nation specializing in public education reform. We partner exclusively with public school networks, statewide associations and nonprofit organizations working to positively impact the lives of children across the nation.
A fully-integrated communications firm, we help these organizations tell their stories—amplifying their work to improve opportunities for children and their families.
Communications Strategy
Audiences, Messages & Channels
Public Relations
Proactive Storytelling
Digital Recruitment & Advocacy
Paid Search & Social Advertising
Branding & Marketing
Strategic Positioning
Social Media
Engagement & Community Building
Communications Strategy: Audiences, Messages & Channels
Through strategic communications planning, organizations find the right messages to differentiate themselves and inspire people to action. Larson Communications works with leading organizations to identify the right audiences, develop the right messages and select the right messengers to achieve their goals. This work includes:
- Strategic Communications Planning
- Narrative development, Talking Points & Key Messaging
- Editorial Calendar Creation
- Media Spokesperson Training
- Messaging & Storytelling Workshops
- Advocacy & Legal Communications Strategy
- Strategic Counsel
Public Relations: Proactive Storytelling
Drawing on our deep knowledge of the education landscape and long-standing relationships with reporters throughout the nation, Larson Communications is the best in the business at helping organizations tell their stories so that key audiences listen and act. From comprehensive strategic communications plans to national and multi-state campaigns, we have the right tools and experts to get results. This work includes:
- Media Pitching & Rapid Response
- Media Relations & Leadership Visibility
- Thought leadership & Opinion Writing
- Charter School Development, Renewal & Facilities Campaigns
- Research, Reports & Study Releases
- Crisis Communications
Digital Recruitment & Advocacy: Paid Search & Social Advertising
Leveraging paid search and paid social media advertising, Larson Communications helps school systems and education organizations enroll students, recruit teachers, raise brand awareness and advocate for policy changes. This work includes:
- Paid Search (Google, Bing)
- Paid Social (Twitter, LinkedIn, Facebook, Instagram, NextDoor, TikTok)
- Ad Copy & Creative
- Landing Page Design & Development
- Drip Email Campaigns
- Lead Management Support
- Parent Engagement & Advocacy
Branding & Marketing: Strategic Positioning
Education reform is a crowded playing field. Larson Communications knows how to find the unique angle that sets organizations apart, helping to make them a household name. This work includes:
- Brand Name & Visual Identity Creation
- Strategic Positioning
- Mission, Vision and Core Values
- Taglines and Campaign Slogans
- Marketing One-Pagers, Publications, Reports & White Papers
- Social Media Graphics
- Presentation & Infographic Design
Social Media: Engagement & Community Building
With the increased use of social media, parents, students and teachers are turning to online platforms to find community, choose schools and gather news. School leaders and educators must meet audiences where they’re at—online. This work includes:
- Social Media Strategy
- Content Calendars
- Graphic Design
- Facebook, Instagram, LinkedIn, Twitter Account Management