Winning Charter School Renewals

A Communications Training Led by Gary Larson, President of Larson Communications

From California to Maine, legislators are considering changes to the laws governing new charter school petitions and renewals. To help the comms pros supporting charter schools prepare a smart communications plan for a renewal petition, Larson Communications is hosting a free workshop on Thursday, October 8 at 11am PT / 1pm ET.

This online event is open to anyone who works on school, district or state education communications.

What You'll Learn:

  • Building strong relationships with charter school authorizers

  • How to leverage advocates and third-party validators in your renewal campaign

  • Articulating your key differentiators to make your case for renewal

  • Determining the right tone, tactics, and marketing collateral

  • Preparing your school leadership to represent your school community

Join the Webinar

Thursday, October 8
11am PT / 1pm ET
Duration: 1 hour


Larson Communications is the nation’s leading strategic communications firm focused on education reform. Our team of PR professionals have experience developing and executing communications campaigns for some of the most impactful organizations in education.


In our field, communications teams and their budgets are lean. You need to focus your efforts on strategies and tactics that are going to move the needle. We’ll focus on education communicators’ biggest challenges and the best practices to overcome them.


Participants will get practical, how-to resources to improve their communications campaigns, including templates, checklists and best practices. The Larson Communications team brings extensive experience in earned media, digital marketing, crisis communications and proactive storytelling specific to the education reform movement.


This workshop is offered completely free for communications professionals at education organizations. Our goal is to foster a thriving network of the communications professionals working to raise awareness and inspire action to help kids get the education they deserve.

Gary Larson

Gary Larson
President & CEO, Larson Communications

Seasoned in storytelling, strategic positioning and crisis management, Gary Larson has led a team for over 15 years advising leading quality-focused education reform organizations in over 20 states on telling their positive stories. Their work has been regularly covered by The Wall Street Journal, Good Morning America, The New York Times, The Washington Post, The Chicago Tribune and USA Today, among others. This effort has helped public support for quality, reform-minded causes grow. Gary is considered one of the nation’s leading education reform communications professionals, and regularly advises some of the nation’s top reform-minded school leaders and organizations on how to tell their stories to the broadest audiences possible.

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