About

Larson Communications is the only fully-integrated strategic communications firm in the nation specializing in public education reform.

We work with education leaders and organizations across the country, including public school systems, charter school networks, education technology organizations, education nonprofits, advocacy and research groups, and higher education institutions. Many of our clients are particularly focused on improving education for students in underserved communities.

We raise our clients’ visibility, strengthen their narratives, and work closely with them to plan and execute communications campaigns that inspire their communities, so that they can have the greatest possible impact on students’ lives.

Larson Communications was founded by Gary Larson in 2007 after he built a career shaping the positive narrative that charter schools are part of the solution toward improving public education. With the goal of serving the best organizations offering real and impactful solutions for students, parents and teachers, Gary founded the only communications organization in the nation to specialize in education reform, Larson Communications.

Our team brings decades of experience in education communications, which includes strategic positioning, public relations, storytelling, crisis communications, public advocacy and digital marketing.

Framing Your Story : Public Relations

Drawing on our deep knowledge of the education landscape and long-standing relationships with reporters throughout the nation, Larson Communications is the best in the business at framing an organization’s story so that key audiences listen and act. From comprehensive strategic communications plans to national and multi-state campaigns, we have the right tools and experts to get results.

See How We’ve Helped Summit Public Schools Build their Brand through Effective Public Relations >

Sparking Conversation : Increased Visibility

In an age of distraction, breaking through the clutter requires proactive, positive and persistent storytelling. Larson Communications knows how to find the unique angle that sets organizations apart, helping to make them a household name.

See How We’ve Helped Aspire Public Schools Increase their Visibility over Time >

Influencing the Dialogue : Public Advocacy

At the intersection of strategic communications and government relations lies public policy. From advocacy communications to legislative policy guidance, Larson Communications helps build the case for lasting change in education policy that is good for students and families.

See How We’ve Helped The National Alliance for Public Charter Schools Drive an Impactful Campaign >

Changing the Narrative : Crisis Management

When unexpected crises arrive, thoughtful and proactive communication often give way to urgent demands for a response. Larson Communications helps organizations put a plan in place before a crisis hits, and manages emerging issues with transparency and clarity to help them tell their story on their own terms.

See How We’ve Helped Citizens of the World Change Their Narrative >

Communicating Your Mission : Strategic Positioning

Through strategic positioning, organizations frame their work in the most impactful way. Larson Communications works with leading organizations to solidify their brand, elevate their work and reach new audiences.

See How We’ve Helped The Education Trust–West Amplify Their Work Through Strategic Positioning >

Attracting Teachers and Students : Digital Recruitment

Digital marketing has become a critical communications channel to reach important audiences and gain valuable insights into their behavior—giving schools a steady, predictable and scalable lead generation solution to recruit great teachers and enroll more students. Larson Communications implements targeted, cost-efficient digital marketing campaigns so our clients show up first in local Google searches, break through the clutter on other social media platforms and meet their recruitment goals.