Building Recognition for Aspire Public Schools Across the Country

Telling a story over time


Why Aspire Public Schools Came to Us: Aspire Public Schools operates 40 high-performing college-preparatory public charter schools serving 16,000 students in underserved communities across California and Memphis, Tennessee. Aspire came to us in 2010 because they wanted their work to be recognized as one of the best charter school systems in the country with the goals of helping their schools expand in the regions they serve.


Our Aspire Public Schools Strategy: Our over-arching strategy was to tell their story over time, and do it consistently so that Aspire could build their brand and define themselves on their own terms. We developed and executed a series of proactive media campaigns to drive Aspire’s momentum locally, regionally and nationally with a steady cadence of news stories highlighting Aspire’s impactful and meaningful work in its open-enrollment, college-preparatory public schools across California and in Memphis.

Why it’s worth talking about


We helped raise the visibility of Aspire Public Schools through a steady series of news and human interest stories, and as a result we increased awareness of the organization’s work by education reporters and education leaders. Over the course of a year, for example, The New York Times featured Aspire in two prominent news stories. During that same time period, we secured media placements in all regions where Aspire has schools, helping to build recognition of network at all levels. We were essential in establishing Aspire as a leader in the education reform movement and making them a recognized name.

Art Show Event Poster

Booklet: Special Project

Recruitment Brochure

Annual Report