Suzanne’s love for potato chips and chocolate chip cookies, coupled with her mother’s uber healthy “daily cleanse” lunches, prompted a launching of her first design business in the 4th grade. Turns out, illustrated special order book covers made great trade currency for cookies and chips. Fueled by sugar and carbs, she had the energy to satisfy the regular line of customers in the school parking lot, who were waiting for her freshly drawn book covers. When people ask her, “When did start your design business?” she says, “When I was 9.”
During the early years of her career, Suzanne developed original product ideas and managed a team creating licensed movie products for Media Arts Group. Her patented collectible movie ticket with an embedded film clip won contracts with Paramount, MGM, Universal Studios and Turner Entertainment. Next, she worked for packaging legend, Primo Angeli, and ventured out on her own to start Tw!st Studio, a boutique branding design firm in San Francisco. Over 10 years ago when Gary Larson was at the California Charter Schools Association, a partnership was formed and Tw!st Studio has been creating compelling brands for Larson Communications as they seek to gain recognition and strong messaging for their clients.
Suzanne is a Brand designer and innovator. She creates full brand experiences: brand strategy & naming, websites, product & packaging, promotional marketing, and character illustration, ranging across services, consumer products, education, nonprofits, and personal brands. Her client list includes: Tony Robbins, PepsiCo, Expedia, Mozilla, Georgia Tech University, Summit Public Schools, Lucile Packard Foundation, Aspire as well as over 30 education brands and over 75 startup brands.
The unifying thread in Suzanne’s work is “the tw!st,” her uncommon intuition and ability to uncover the soul and essence of each client’s brand, delivering it in a unique and unexpectedly clever way. Her work creates an “ah ha!” – a memorable understanding of the essence of a client’s product or services. In an era when “me-too marketing” has led consumers to a new level of boredom, her wit and wisdom create delight among intended audiences, bringing resounding success to her diverse clients.
Sometimes people or companies need an epiphany, when they aren’t on their most empowered course. Suzanne lives for facilitating the moment of the ‘aha!’ that can shift the trajectory of an individual’s or an organization’s life – in an instant.
She currently nurtures her personal creativity with a weekly actors workshop and local theater performances. She is also a piano player and currently is learning to play jazz improvisation, a life long dream.
Suzanne has taught Advanced Graphic Design at the Academy of Art College in San Francisco and has also served as a judge for their yearly Senior Show. She has a B.F.A. degree with honors from Art Center College of Design in Pasadena as well as a previous B.A. degree in Art & Illustration from Westmont.