Larson Communications: What We've Done: Raising Visibility

Our basic approach is to apply the strategies and tactics we have successfully employed in hundreds of statewide and national media campaigns over the past several years to successfully position organizations and positively raise their visibility. In other words, we take what we know works and we make it work for you.

From helping to launch new charter schools and reform organizations to uniting the families of charter students, we’re there. We find those extraordinary people with equally extraordinary stories and we get them the audience they deserve. We applaud the successes but aren’t afraid to expose the failures. We find the truth and we use it to make a real difference.

Situation: In order to drive enrollment and increase awareness, the Teachers College needed to create a social media presence... read more >>

Situation: In 2003, the California Network of Educational Charters (CANEC) was at a crossroads. In order to grow and further the charter school movement, it needed to change... read more >>

Situation: As California public education faced severe budget cuts in 2008, it was feared that charter schools, although widely in demand but without a grassroots voice, would take a disproportionate budget hit... read more >>

Situation: The California Association of Alternative Certification (CAAC) was a loose affiliate of programs that represented effective alternative teacher training programs but who lacked any major public presence... read more >>

Situation: Alliance College-Ready Public Schools was already recognized as a leading charter organization in the Los Angeles area. Despite exemplary student performance and well-respected leadership, the Alliance needed to create a more visible public presence... read more >>

Situation: ICEF Public Schools, a network of high-quality charter schools in South Los Angeles, was performing exceedingly well academically and had wait lists of over 6,000, but needed a human interest story that captured how it got the job done in the classroom... read more >>

Situation: Without evidence or merit, word spread from critics that Los Angeles charter schools were not performing well academically... read more >>

Situation: Critics accused charter schools of self-selecting the top students to boost their student achievement results. This misconception puts charter schools on the defensive when they are eager to share their successes with the community... read more >>