For the first time, a coalition of four leading charter school organizations, through support from the U.S. Department of Education, developed a broad consensus around national charter school quality and accountability.
Partnering through the Building Charter School Quality (BCSQ) project, the Colorado League of Charter Schools, CREDO at Stanford University, the National Alliance for Public Charter Schools and the National Association of Charter School Authorizers worked towards the goal of getting new charter quality standards recognized by the broader education system and general public.
Leverage the successful Colorado charter school movement through the BCSQ reports to promote a strong stance on quality and accountability within the charter school movement.
Inform the public that the coalition developed replicable ways of strengthening quality and accountability standards within the nation's charter school movement. Larson Communications reached out to targeted media outlets to ensure major national coverage, as well as healthy local coverage by tailoring pitches to specific cities and regions.
News stories covering the work of the partnership were featured in national publications, broadcast news and key education reform blogs widely read by policymakers and the education community. Media placements included coverage by Education Week, The Cincinnati Enquirer, The Colorado Springs Gazette, Education News Colorado, The Denver Daily News, EdReformer.com, The Hechinger Report, and KPNX Channel 12 (NBC) in Phoenix.
By stressing the importance of BCSQ's work – whose impact had already spread to five additional states and drawn interest in several others – Larson Communications was able to leverage significant media interest. Through this strategy and targeted outreach, Larson Communications helped this coalition drive the broader quality discussion, putting accountability at the forefront of the nation's charter school movement.