A great story is often made that way through its storyteller. Knowing not just what to say but how to say it and who to say it to is key. And no one knows that better than us. We’ve helped create the rallying cry behind an entire charter school movement, crafted compelling milestone announcements and put a national spotlight on the leading individuals and schools in education reform. When charter schools were being questioned on their accountability and their future hung in the balance, we were there. With a program and a positioning that would reinvigorate the entire movement.Correcting misconceptions about charter schools, giving charter schools a unifying rallying cry, highlighting the amazing success stories…we’ve turned them all not just into stories; but into stories that captivate and inspire people.
Situation: The National Alliance for Public Charter Schools (NAPCS) was announcing that the number of charter school students nationwide has surpassed the milestone of two million, the largest single-year increase ever recorded... read more >>
Situation: For the first time, a coalition of four leading charter school organizations, through support from the U.S. Department of Education, developed a broad consensus around national charter school quality and accountability... read more >>
Situation: Despite an increase in public support, charter schools were still relatively unknown by a solid percentage of the public. Many charter school leaders were looking for a unifying rallying cry... read more >>
Situation: The Los Angeles Unified School District (LAUSD) is suffering from low student achievement in many of its schools, coupled with a high dropout rate. Despite this, many charter schools are succeeding well beyond previous expectations... read more >>
Situation: The California Charter Schools Association wanted to introduce a new plan to hold underperformers accountable, while not sacrificing the gains that the broader movement had made... read more >>