Larson Communications: Download Resources

Our basic approach is to apply the strategies and tactics we have successfully employed in hundreds of statewide and national media campaigns over the past several years to successfully position organizations and positively raise their visibility. In other words, we take what we know works and we make it work for you.

Social Networking: Gold Mine or Land Mine?
National Charter Schools Conference
June 2011
Learn the right (and wrong) ways to utilize social media for your school or organization.
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PR 101: Creating a Media and Public Relations Plan for Your School
National Charter Schools Conference
June 2010
Utilize the media to raise the visibility of your organization, as well as share your message with the general public.
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Charter School Communications Playbook
National Alliance for Public Charter Schools
December 2008
The how-to guide for charter support organizations raising public awareness and support for public charter schools.
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Familiarity Breeds Content: As the Charter Movement Grows, So Does Public Approval
By Gary Larson, President, Larson Communications
February 2008
Franklin D. Roosevelt once said, "A government can be no better than the public opinion which sustains it." The same is true of any reform movement, including the 15-year advance of public charter schools. Support from the broader public is needed if charter schools are to enjoy public policies conducive to growth.
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