A strong charter school opponent, the American Federation of Teachers, issued a report that charter schools weren’t doing as well as traditional public schools. The report was covered prominently by the New York Times and syndicated in several California newspapers and broadcast segments.

Look closely and find the real facts.

The day the report was released, the team at Larson quickly analyzed it and found that, despite its negative tone, California’s charter schools were actually performing better than traditional public schools. Larson:

• Issued a press release the following morning showcasing the results.
• Showed how the AFT’s own report found that California’s charter schools were outperforming.
• Issued a pubic fact sheet summarizing other more thorough reports supporting the charter movement.

Garnered favorable headlines such as “Charters Remain Best Hope for Public Education” and “A Charter on Success.”