Our basic approach is to apply the strategies and tactics we have successfully employed in hundreds of statewide and national media campaigns over the past several years to successfully position organizations and positively raise their visibility. In other words, we take what we know works and we make it work for you.

Crisis Management

How we handle ourselves in a crisis is often how we are defined. There is no room for error, no time for indecision. It’s a time to dig down, find the facts and fight for what is right. We’ve organized thousands to unravel the red tape and save charter facilities funding, rallied to stop a grave injustice and corrected the misconception that charter schools were underperforming.  When the stakes are highest, we are at our best.

From helping unravel legislative red tape to saving $18 million in funding to fighting for equal classroom space, we were there. Calm, assured and armed with the knowledge and expertise it takes to turn a crisis into an achievement.

California Teacher Corps Responds to Reversal of Highly Qualified

Situation: In September 2010, the 9th Circuit Court of Appeals reversed the 'highly qualified' designation for teachers earning their credential through an alternative certification program. The ruling had the potential to hinder a critical pathway to teaching for many. ... read more >>

Charter Schools Facilities Fight

Situation: In 2007, $18 million in approved charter schools facilities funding was being tied up in the California legislature’s Assembly Speaker, thwarting charter school growth and threatening schools that serve some of the neediest students in California... read more >>

Taking Legal Action in San Diego’s Prop 39 Facilities Battle

Situation: San Diego’s Unified School District’s Board of Education ignored its legal obligation and denied close to 90 percent of facilities requests of start-up charter schools...  read more >>

Protecting the Movement by Holding Questionable Programs Accountable

Situation: In the fall of 2004, California Charter Academy (CCA) abruptly shut its doors before the start of the schools year, stranding several thousand students and jeopardizing public confidence in all charter schools... read more >>

Managing Negative News

Situation: A strong charter school opponent, the American Federation of Teachers, issued a report that charter schools weren’t doing as well as traditional public schools. The report was covered prominently by the New York Times and syndicated in several California newspapers and broadcast segments... read more >>

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