The Buzz

See what some of our clients have to say about the
Larson Team.

"Gary Larson is a public relations genius. His efforts are mainly responsible for putting the California Charter Schools Association and quality California charter public schools on the map! I recommend him with the utmost of enthusiasm!"

Diane Tavenner, founder of Summit Public Schools

"With Gary Larson spearheading public relations, the charter school movement has made great positive strides in making the public more aware of the benefits of parental choice in public schools. Gary has effectively demonstrated the importance of a clear message based on supportable facts. This enabled him to get the word out supporting charter schools as a quality education alternative in public education.”

Gene Fisher, founder of Watts Learning Center

“There’s public relations and there is education reform. The two usually exist on different planets. But Gary and his team are the only ones I can think of who can cover both worlds as easily and effectively as they do. Whether it is managing a crisis, planning a strategic hit or explaining why the education reform work matters, it doesn’t feel like you are working with outsiders when you work with Larson Communications. They are education reformers who know how to get a message out there.”

Joe Williams, former Executive Director, Democrats for Education Reform

“The Larson team has been a great thought partner in helping us guide the charter school sector’s efforts to drive positive public awareness of the good work that we do. They not only provide great ideas and solid strategic counsel, but they successfully execute on them. They know how to get the right type of visibility that helps the National Alliance advance our cause. They’re responsive, work well under pressure, and their knowledge and experience allow them to deliver like no one else. They’re also passionate believers in quality and choice, they operate with the utmost integrity and they’re also very fun to work with! They are key players in helping us expand the reform movement.”

Nina Rees, CEO, National Alliance for Public Charter Schools

“The Larson Communications team has consistently performed at a level beyond our benchmarks in support of our organization’s vision and mission. They work proactively as a helpful resource to drive our communications strategy within a fast moving and changing industry. With their support, we have effectively expanded our visibility as thought leaders and experts in our local market. They have been a fountain of knowledge with a refreshing can-do outlook, providing capacity and support for the work and professional development of our internal communications team. We recommend Larson Communications to any organization looking for a trusted partner with a commitment to client success and a big-picture strategic approach.”

Allison Serafin, founding president, Opportunity 180

“Larson is the best at what they do because they are not only expert public relations professionals but they are also deeply knowledgeable about education policy. They have spent years cultivating trust and credibility with the news media, and they are highly adept at framing an issue in a manner that gets visibility. More importantly, for a public relations firm, they have the courage to talk straight. The Larson team members are passionate believers in the charter school movement and in education reform. They have the honesty and the integrity to help us guide the charter school movement for long-term success.”

Jed Wallace, President and CEO, California Charter Schools Association

“Larson Communications provides us with outstanding strategic advice about messaging and audience as well as an extensive national network of major media contacts. Crucially, they thoroughly understand our work so that they can ensure that we are communicating our research results both accurately and effectively.”

Patrick J. Wolf, Ph.D., Distinguished Professor and 21st Century Chair in School Choice, Department of Education Reform, University of Arkansas

“Larson Communications has been an essential part of the Aspire team since we first began working together. They listen to our needs and execute effective public relations campaigns with an uncanny understanding of our audiences, key message points and mission. Larson Communications is not just a vendor, but a partner, and is clearly invested in our staff, schools and students, which has certainly been a key driver in the success of our communications goals.”

James Willcox, former CEO, Aspire Public Schools

“NACSA has worked closely with Larson Communications in a number of states. Among communications firms, I have found their knowledge of charter sector issues to be unsurpassed. They are strong strategic thinkers and the quality and timeliness of their work is excellent. Importantly, they are also committed to the quality and success of the charter sector. They are not just a consultant for hire for NACSA, they are a partner that helps us achieve our goals.”

Greg Richmond, CEO, National Association of Charter School Authorizers

“Larson Communications has played a key role in enabling our organization to strategically grow our reach and better tell our story to target audiences. Their knowledge of the K-12 education landscape, combined with their breadth of supports and national reach, has been extremely valuable in our work together.” 

Anne McCarley, Chief External Affairs Officer, Relay Graduate School of Education

"From the beginning of our work together, the Larson Communications team has felt like an extension of our own. Deeply knowledgeable about the education space, they've been a thought partner for us from day one, and can always be counted on for thoughtful analysis and execution of our public relations efforts. As thorough, highly skilled writers and communicators, we know that we can trust what the Larson team produces, even on tight deadlines. They're an essential part of our overall marketing strategy."

Eric Westendorf, CEO and Co-Founder of LearnZillion

"Larson Communications knows the difference between spreading the good news and crisis management so that our schools can shine at their best. They have helped in immeasurable ways to advance the mission of charter schools and to ensure that the public understands why they are so important. They have been brilliant at placing the right stories in the press and effective at putting out fires. Press relations, social media, stakeholder development and brand management — all with a focus on integrity and putting kids first.”

Caprice Young, CEO of Magnolia Public Schools, founding CEO of the California Charter Schools Association